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Crisp, Euro-influenced styling; fuel-efficient powertrains; interior space; strong acceleration in the SX; features and value for the money; strong warranty coverage
This year, the Optima gets only a few minor styling changes, including a revised Kia badge for the hood, trunk, and steering wheel and a new Remington Red hue that replaces Spicy Red. A new front-seat sliding-headrest design is standard on all three Optima models. An SX Limited model is new to the lineup, adding a premium sporty look, along with additional upgrades, to the top-of-the-line SX. Also, Kia has dropped the mid-range EX Turbo model for 2013, and dropped the manual-transmission version of the Optima entirely.